Omaxe offers residential housing that is a perfect blend of comfort, luxury, and modernity. Their residency features apartments with the perfect combination of contemporary architecture and modern amenities to provide a comfortable living. It also beholds various essential and extravagant facilities that make your lifestyle indeed, a royal one. Some of these facilities are, international spa, health club, sports club, nursing home, etc.
Omaxe Ludhiana wanted to fuel up their social media presence on platforms such as Facebook and Instagram to generate leads, run campaigns and maintain their brand image.
Esenay is a creative design agency that aims to resolve digital challenges with innovation and efficiency. Our digital solutions and creative marketing campaigns are carefully aligned with a company's business plans, goals and strategies. We help manage the social media platforms of our clients by instilling tested marketing techniques to achieve customer engagement, promote brand awareness and drive revenue.
Our very first challenge was to create brand awareness on Instagram across target locations for better conversions. The second was to leverage digital platforms to reach a wider target audience. The third was to influence the audience who aspires to a luxury lifestyle as well as to highlight the investment value of Omaxe’s township in Ludhiana region.
We ran marketing campaigns exclusively on Facebook and Instagram to seek out new audiences and boost sales. Our marketing strategies were framed around enhancing brand awareness, page likes, followers, and lead generation.
We started with a narrow targeting for brand awareness due to which the CPL was comparatively higher. Post that, we decided to shift to a broader targeting. This reduced the CPL and also helped in increasing
customer outreach. Our target was to reach out to a market that included young adults who would like to indulge in a luxurious lifestyle.
To capture the attention of Omaxe’s TG, we ran multiple ad sets - carousel, single, and video which reflected the luxury offered by Omaxe Ludhiana residential housing.
We spoke about a township where people can experience a hassle-free lifestyle by highlighting its modern amenities, grand décor, and lush greenery in different social media posts.
This helped us achieve higher lead volume, engage potential customers, and enhance the social media presence of the company.
After increasing the social media following by significant numbers, we stopped with the paid campaigns and started using organic marketing campaigns to promote the township.
This involved posting highly appealing visual content on Facebook and Instagram pages in a regular manner to keep the brand fresh and upcoming in the minds of the
audience.
By using comprehensive and well-planned campaign strategies for a broad audience, we helped Omaxe achieve significant numbers and changes. It helped them to significantly increase their leads and offered them an impressive return on their ad spend. The results were measured by a conversion lift study, which found that the campaigns cumulatively achieved:
Video Ads
Single Image Ads
CoralDRAW
Carousel Ads
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