Must Know Instagram Tips For Freelancers And Brands

If you're planning to engage in online advertisements to reach your target audience and give your sales a push, it is better you spend your money wisely. Perhaps, on Google Adwords (formerly Google Ads), which is an advertising platform that came into being in October 2000. Google is the most widely used search engine, receiving over 5 billion search queries a day. It is used by people all around the world to ask about literally anything and the answers to which are given by organic results as well as paid advertisements. Moreover, when it comes to advertising, it lets you reach the most segmented and specific audiences since Google has the biggest database with every person using it. Not only is Google great for reaching a broad spectrum of demographics or simply your target audience, but it is also great at producing a higher ROI. In fact, according to Google and their economic impact report, advertisers on this platform will be able to generate $8 for every $1 spent and this is only one of the many reasons that Google Adwords has become significantly popular among businesses. So, if you have not yet started using Google Adwords, it's time for you to do so. Here, in this guide, we will tell you all that there is to know about advertising on Google. What Exactly Are Google Ads?

Let's start from the very beginning - What is Google Adwords? In simple terms, it is a paid advertising platform falling under the marketing channel pay-per-click (PPC), where the advertiser pays for every click on their ad. Ads on Google are run via the Google Adwords platform. It is quite an effective method to drive interested customers to your business when they search on Google for products or services that you offer. A Google ad is perfect for everyone, no matter the size of your business or your available resources. It allows you to stay within your monthly budget and even stop or pause your ad at any point in time. How Does A Google Ad Work?

Now that you are aware of Google's ads, your next question would be - how does it work to deliver you the results? Google Adwords displays your ad to potential customers who are interested in what you do. Advertisers bid on search items or keywords, and the winner is placed at the top of the search engine or on other places, depending upon the type of ad. The AdRank, which is determined by the quality score, decides the placement of your ad. Your quality score is based on the relevance of your ad, which is determined by measuring how many people click on your ad when it is displayed, which is further referred to as CTR (Click-Through-Rate). This means that you have to consider the quality of the information you are going to provide your customers once they have clicked on your ad. What Are The Different Types Of Google Ads?

• Search Ads
Simply put, a search ad is a text ad displayed on Google's SERP (Search Engine Results Page). It appears on the search result page with as 'Ad' symbol in black mentioned next to the URL. The benefit of a search ad is that it is displayed in the place where searchers are most likely to look for information on Google. It basically lets you reach people while they are searching for products or services you offer. It is good for driving sales, leads, or traffic to your website. This ad is also pretty easy to set up as you only need to write text and pick keywords for your ad. Lastly, it offers highly specific targeting that allows you to reach your target audience.

• Display Ads
The display network makes use of Google's vast website partners to show your ad on different websites all over the internet. It lets you reach people with visually appealing ads as they browse across various websites and apps. A display ad is a great way to reach a wide set of audience as Google is partners with more than two million websites. Moreover, this ad is also flexible in terms of design as it can be in the form of a gif, text, video or even an image. It is perfect to drive up sales and signups, to increase brand awareness or consideration regarding your product.

• Video Ads
A video ad is basically displayed before, after or sometimes in the middle of Youtube videos as Youtube is a search engine too. The right keywords will place you in front of a video to grab the attention of the person viewing the video. You must have seen these ads while watching a video on Youtube. It helps you boost your brand's general awareness, drive conversions or get people to buy from your website. It expands your reach beyond the SERP to target consumers on Youtube. Also, with a video ad, you can share information regarding your brand in a little more detailed and engaging manner.

• Shopping Ads
Shopping ads, like search ads, are displayed on the SERP and include detailed information regarding the product, such as its picture, price and place to buy. For instance, when you search for 'running shoes' on Google, you will see specific products advertised on the right side. These are shopping ads. These ads allow you to promote a specific product or product line instead of promoting your brand as a whole. It is ideal for retailers looking to sell their inventory. With the use of this ad, you can get people to buy from your online store or get them to visit your website. It helps you give an idea to consumers about your product so that they may check it out.

• App Ads
App ads promote your mobile application through an ad displayed on Google Play, SERP, Youtube, Google display network, and more. You can run ads that encourage your audience to install your app or, if already installed, take action on your app. Moreover, like other ads, you don't need to design an ad for your app, you only need to provide Google with the information regarding your app, audience and place a bid. Google does the rest and gets your app in front of the consumers. It is meant for those who want to drive engagement, initiate installs and signups related to their app. In the end, given Google ads' reach and authority, it should be a part of your performance marketing strategy. It is perfect for reaching your target audience, driving engagement, and boosting your sales. Moreover, since Google is a widely renowned search engine and Google Adwords is already around two decades old, it can be assumed that Google's ads have some seniority and efficiency in the area of paid marketing.