How Yo Use Instagram Stories To Gain Followers ?

Have you ever checked out the ‘Stories’ tab on Instagram? Well, I’m sure you have! Perhaps many times. Released in 2016, Stories is now Instagram’s most popular feature. It permits users to share videos and photos as their Story.

Roughly, half a billion people use Instagram Stories every day, with businesses creating around one-third of the most-viewed stories. It has become the cornerstone of a brand’s social presence. And why not? Since, stories serve as an outlet for brands to showcase their products, services, or happy customers in a more engaging manner. Moreover, by posting content that is valuable and helpful, a route opens up that allows the prospective audience to trust a brand more. In short, Instagram Stories help brands to strengthen their online presence as well as make conversions, build an audience, and drive profitable traffic to their landing page.

However, Instagram happens to be a competitive place if you want to grow your brand and boost your following. It is filled with clever and creative brands that know how to make use of this amazing feature for their benefit. Thankfully, we have some powerful strategies in our bank, that will aid you to build a strong indentity.

Make use of highlights to drive traffic

When new users land on your Instagram profile, they may have little or no idea of who you are. With the ‘highlights’ feature, you can tell your brand story. This feature can be seen as a short trailer or promo of your brand through which you can show who you are, give a sense of what you do and consequently, generate traffic.

Take quizzes and polls

Another great way to utilize Instagram stories is to make use of polls that will help you engage your audience as well as help you learn more about them. Create polls that help you in finding content that your followers would like to see on your account. For instance, if your account speaks about travel, you can ask about the destinations your audience would like you to post about and that would give you a chance to post content that is most liked by your followers.

Create and publish different content

A thumb rule to remember is to post distinct, informative, and compelling content in a consistent manner keeping it aligned with your brand. This will help to keep your audience close as they will know when to expect thoughtful new stories from you. Moreover, it will make your audience eager to hear from you, and they will automatically keep on checking your account to see what you have posted.

Reveal new product or service

Instagram stories are the best place for you to publish teasers of your new products or services. You can develop in your audience, a kind of curiosity regarding your new offering by giving them a quick sneak peek at it by posting a series of images that are partially covered or perhaps post a small video. In a nutshell, Instagram Stories is a great way for you to make your business stand out and increase your followers. With over one billion users, if you are not using Instagram stories yet, then perhaps it is time for you to do so as this feature is going to expand worldwide more than it already has.