Livestreaming Tips Every Content Marketer Needs to know

Live Streaming – an art of showcasing the world with real time scenarios and storytelling. How many times has it happened that your phone buzzed to notify you that someone is going live? Perhaps, multiple times! There is a live stream for almost everything that can possibly interest the human race be it data science, gaming, parenting, farming, tutorial guides etc.
Br> Though it is not a new technique, live streaming is surging in popularity. According to A. Lee Judge, CMO and co-founder of Content Monsta which helps brands with video and audio content development- “Livestreaming video has become a standard way to share ideas, information, and expertise. And why not, since video takes up 82% of all internet traffic out of which a strong share is of live video content.

This rising popularity of live streaming has pushed almost all businesses towards it. Live streaming provides a whole new platform to reach clients and customers - existing and future. Interacting with your consumer face-to-face reflects your brand in a more human light and helps in establishing a real-time connection with them. Additionally, it offers the audience an open window to your brand that helps you gain their trust. Altogether, livestreaming is an empowering marketing tool for all types of businesses.

However, a key thing to keep in mind while curating live video content is that it should be in accordance with your target audience to make the desired impact and achieve the purpose you wish to establish or project forward.

Listed below are some practical and straightforward tips that all marketers should know in relation to live streaming:

• Don’t stick to a script:

Livestreaming gives you an opportunity to show a more spontaneous, authentic, and human side of your brand. You need to be candid and conversational to connect with your audience. If you are going to read a script on live stream, it's going to reflect your brand in a mechanical way and consumers won't be able to form a connection with you. Hence, it is imperative to create a sentimental value around your topic of discussion and make it more conversational.

• Keep the content fresh:

Not all your live streams have to be like advertisements. You can offer tutorials, how-to-videos to help your followers solve a problem that is persistent in the industry. Perhaps, you can also broadcast an event or host a webinar, where the audience can interact with you. Any kind of content that helps in forming a bond between your social media followers and brand is appreciated.

• Make it compelling

Though it is said that livestreaming doesn’t need to be scripted, but it does require great content. Your videos can’t be meaningless, inaccurate, and wearisome that customers feel uninterested and leave. No matter the format, make sure to offer content that’s informative, entertaining, and most importantly worth your audience’s time.

• Livestream to more than one platform

By publishing your live stream to more than one platforms such as Youtube and Facebook Live, you can reach more viewers with just a little effort. In addition to that, you can also promote your live stream on not just one social channel but on any channel where you can reach your target audience. For instance, you can mention an upcoming live stream of your brand in your company’s email newsletter and encourage people to tune in.

By following these simple tips, you can plan a strategy that is tailored to your audience’s needs for a better response. When planned and executed well, the Livestream video is a great tool in your digital marketing arsenal that can help you reach your audience, extend your brand and ultimately drive more sales.