Video Marketing: How Long Should Your Videos Be?

If every picture tells a story, then imagine what a video can do? This has become the threshold of video marketing, a type of marketing strategy that makes use of videos to raise awareness, create engagement, and boost sales.

You can create a video for almost anything from promoting your brand, product, or service to building a rapport with the customer. Moreover, you can also use it to present how-to’s, live-stream events and deliver entertaining content. In fact, if you see all the social media platforms nowadays, they will be littered with videos that reinforce the idea that video marketing is the future king of marketing.

Around 72% of the customers would rather learn about a service or product through a video, while nearly 50 % of internet users will first look for a video online in relation to a product or service before actually visiting a store. Plus, it is said that a video on your landing page can increase the conversion rate by 80%.

However, there is one small issue when it comes to videos- the average consumer has a short attention span in today's digitally-driven society. This is the reason why most brands perhaps you too, are facing troubles while promoting products or services through video marketing as the length of the video is too long. But don’t worry as we are here to let you know how much should be the exact length of your video suited to different social media platforms.

Facebook

Majority of videos on Facebook are not over 2 minutes as studies have reflected that engagement tends to fall off after the video hits the 2-minute mark. So ideally you can create a 1 minute or even a 2 minute video that is concisely informative, visually appealing, and easily understandable.

Instagram

This platform basically supports videos that are no more than 60 seconds and therefore, that should be your average length. However, according to a study, the Instagram videos that received the most comments were between 26-30 seconds. Plus, Instagram is all about visuals than any other platform so keep your videos visually stunning to easily grab the attention of viewers.

Twitter

Twitteratis are accustomed to short updates and it's best to keep your videos short as well. The ideal length of your video should be 30 seconds. Perhaps you can use Twitter videos as a way to tease and attract the audience towards the full-length video on your website.

Youtube

If you want optimal engagement it is best to keep your videos around 10 minutes depending upon the topic. Most users like spending time on YouTube as here they can find specific videos related to a wide range of content such as how-to-tutorials, DIYs, FAQ sessions, product demos, vlogs, etc. This platform is basically ideal for making longer in-depth content but mind you the video should still be compelling, thoughtful, and straightforward.

Hopefully, the next time you make a video to promote your brand, product or service, you won't face any trouble and hit your target directly on the bullseye!